5 Ways Applications Can Improve Your UX (User Experience)

What is Website UX

Every business owner wants a user-friendly website. User experience (UX) is the phrase used to describe how easy it is for a person to engage with and navigate around your website. The creation of the optimal user experience for internet users may be challenging since UX is frequently a broad and ambitious goal.

For instance, a business could find the idea of including chat features into its online store appealing. Making anything from scratch is difficult. However, the development of third-party applications and straightforward links with well-established platforms have made it easier to incorporate this increased functionality for a more user-friendly website.

We are arguing that apps may significantly enhance the user experience (UX) on your website. Here are just a few examples of how apps make life simpler for both consumers and companies.

“Buy Now, Pay Later” Applications Boost Sales

Each of us has a virtual shopping cart filled with items, but we haven’t yet checked out. As a result, customers leave the page after changing their minds. However, you may now provide choices for “purchase now, pay later” using finance applications like:

  • Affirm
  • Klarna
  • Afterpay
  • Shopify’s Shop Pay

Through these financing options, customers may stretch out the expense of their purchase over a certain period of time. The company’s owner is promptly compensated. The user experience is enhanced, which in turn increases sales because your potential consumer has one less excuse to leave your business empty-handed.

1. Applications Provide Better Localization

Any company that wishes to expand into new markets, like foreign nations, should anticipate increasing pains beyond simple production scaling, distribution issues, and communication difficulties. Making fresh websites in each language is one solution. But controlling this might turn into a monster.

There are currently programmes from third parties that can show your current webpage in many languages. Some allow you to instantly launch your mirrored foreign language website after running your current material through an accurate AI translation, verify for clarity, and go live. Others provide more fully automated systems that take care of the laborious tasks. Here are a couple of sensible choices:

  • Localize
  • Motionpoint
  • Smartling
  • Blend

These services are a wonderful place to start whether you want localization assistance for a single website or a collection of mobile apps.

 2. Applications Build Trust with Your Audience

Building trust may imply several things, depending on who you are trying to reach. If general customers are your target market, they could be interested in reading reviews of your goods. Therefore, including testimonials from pertinent social media sites might provide you piece of mind.

Numerous applications are made by social networking sites or independent developers with the intention of being shown on your home page or product pages. This might increase your exposure and entice new clients to follow you.

Additionally, additional transactional connections like buyer protections, shipping tracking, and even insurance may reassure a sceptic customer that your company is reliable while enhancing the user experience. This can be especially beneficial for new or small firms that lack a well-known brand or a lengthy track record.

3. Applications Provide Real-Time Customer Support

Businesses that sell actual goods don’t want to abandon consumers to figure out what to do next. Prospects who are stuck in the customer flow can be helped by popular integrations like responsive AI chat and live agent assistance.

Responsive AI and live humans can offer real-time assistance as opposed to a generic customer-service email and a promise to respond within 48 hours. Artificial intelligence chatbots may be a better choice for smaller firms that aren’t yet ready to provide live service. To develop better replies to each client engagement, they rely on machine learning.

4. Applications Expand Your Sales Channels

Most companies have websites. It acts as a secure site where customers may find out more about your company, get in touch, buy something, or do another activity. However, it may be challenging for ecommerce firms and even service providers to convince potential consumers to follow through on a call to action.

Think about the amount of work it takes to provide visually stimulating content that prevents a potential consumer from continually scrolling through Instagram:

  • In order to like your photo, they must tap it.
  • They must be persuaded to click on your profile instead of the main Instagram stream.
  • Once there, they must click the link.
  • Then watch for your official webpage to be redirected.


When you break it down in this way, you can see how challenging it may be to engage and convert prospects.

Here, third-party integrations that enable connections across various sales channels may boost your company’s exposure and conversion rates by delivering a smooth user and customer experience.

For instance, e-commerce companies may now conduct direct sales through social media channels like Instagram on Meta (formerly Facebook), through influencer networks like Spin and SuperGreat, or even through third-party markets like Pantastic.

All of these systems link with well-known ecommerce providers’ backends (such as Shopify, WooCommerce, etc.) so that inventory and order histories update seamlessly as sales take place. However, based on customer feedback, it seems as though your items are available on websites other than your own.

Through social media sales, customers may place direct orders with your company without ever leaving their favourite social network. This lowers the possibility of page abandonment and doesn’t interfere with your customers’ regular routines. Commissions paid to these multiple platforms are one trade-off, but the greater income and simpler client acquisition make up for it.

5. Better Customer Outreach

Because they let company owners own their data, third-party apps flourish. Even if social media may be helpful, if you excessively rely on it for your marketing plan, you are always at the mercy of its platform. Your business may suffer when service interruptions or new algorithms restrict your reach.

Building an email list is essential in this situation. When new leads were gathered, you used to have to deal with time-consuming export and import procedures to update your list. But nowadays, a lot of email services provide third-party connectors. Whether you collect email addresses through a sign-up form for a newsletter or as part of the sales process, those contacts sync with your email platform automatically.